6677 Restaurant & Games is a vibrant entertainment spot combining great food, a lively bar, and indoor games, designed to offer a fun, all-in-one experience for groups, friends, and families.
Context
As a new brand entering a highly competitive hospitality and entertainment market, 6677 needed a strong visual identity to stand out and attract its target audience. The brand aimed to blend a restaurant, bar, and gaming lounge under one engaging concept.
Details
Time Frame:
Nov 24 – Dec 2
Role:
Brand Identity Designer
Involvement:
Brand Development
Overview
6677 Restaurant & Games wanted to build a brand that reflects fun, inclusiveness, and energy while maintaining a stylish and approachable vibe. The goal was to appeal to both food lovers and game enthusiasts looking for a unique social spot.
Challenge
The challenge was to make 6677 Restaurant and Games stand out as both a food and entertainment destination. We needed to clearly communicate this dual identity in a crowded market while appealing to a broad audience.
Solution
I developed a comprehensive branding strategy that showcased 6677 Restaurant and Games’ vibrant atmosphere and diverse offerings. The goal was to highlight both the culinary experience and the entertainment aspect in a unified, memorable identity. This included:
- Creating a distinctive logo concept
- Developing a consistent visual identity across print
- Developing marketing materials that communicate the brand’s core values
Results
The updated branding elevated 6677 Restaurant and Games’ presence both online and offline. It attracted a wider audience, increased customer engagement, and clearly positioned the brand as a vibrant hub for great food and entertainment. Positive feedback and stronger customer loyalty showed that the new identity resonated well with the target audience.
The project successfully positioned 6677 as a trusted, premium choice in a competitive food industry.